Adventures Group is a content and marketing business which creates content-led strategies for partners, predominantly within the self-drive domestic tourism market.
As a specialist agency which lives and breathes its subject matter, with content at the heart of everything it does, Adventures creates valuable solutions which position clients in front of a targeted audience.
There is no one-size fits all approach. Adventures works with each client individually to ensure you are talking directly to your key market through tailored marketing executions and bespoke content (copy, images and video).
With a suite of market-leading publications and platforms where half a million consumers engage with Adventures brands each month, it provides a unique platform to target domestic travellers, passionate about their style of adventure.
Adventures’ extensive range of print and digital platforms offer a set of passionate ‘tribes’ who regularly engage with the thought leading brands, ensuring its partners readily connect with people who love the open road.
Adventures capability extends to:
Major content partnerships - providing strategic content solutions, integrated into the core marketing drivers of the partner
Events - creating events from scratch which deliver sound results
Traditional publishing - producing multiple leading industry publications such as Caravan World, Camper, Outdoor, Motorhome and Caravan Trader, Adventures and partner publications The Wanderer and The Captain. The Adventures footprint includes magazine distribution of more than 50,000 sold / subscribed per month and a digital audience of almost 500,000 users.
Custom publisher - with clear expertise in delivering publishing solutions, the Adventures business also offers turn-key custom publishing solutions
Advertising partnerships - from manufacturers to regional tourism operators, Adventures creates multi-channel advertising campaigns.
Commercial brand representation - as part of the Adventures suite of products where they fit our core market(s) and can provide incremental revenue to both businesses via display advertising, sponsorship or commercial content solutions.
Digital platform - the Adventures channel (in particular Turu.com.au and Travel In) have helped grow the regional tourism market in partnership with State, regional and local tourism authorities by generating millions of dollars of bookings for our partners. Its digital platform offers a range of end-to-end solutions for regional tourism, from fully hosted e-commerce websites to content feeds for specific regions.